International TV - Engagement Optimisation Manager
Core
Analyze platform data to optimize customer engagement with Apple TV titles and the TV App across international markets.
Role type
Senior IC growth analytics manager (streaming media)
Builds
Data-backed business cases for product improvements and creative suite optimizations
Domain
Streaming media, digital subscription, entertainment
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Tableau, Looker), statistical analysis, experimental design (A/B testing), content discovery algorithms, funnel conversion analysis, retention cohort analysis, LTV modeling, cross-functional influence
Preferred skills
Python, R, international operations, predictive modeling
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