Marketing Strategy Lead, International Non Fiction & Scripted Series— Apple TV
Core
Define strategic vision and go-to-market plans for International Non Fiction & Scripted Series to drive viewership and cultural resonance.
Role type
Senior Marketing Strategy Lead
Builds
360-degree marketing campaigns, brand partnerships, and cross-platform promotions for Apple TV content
Domain
Entertainment / Media / International Content Distribution
Deliverable
product features
Required skills
Strategic campaign leadership, cross-functional collaboration, budget planning, project management, brand alignment, stakeholder management, creative brief development, multi-touchpoint execution
Preferred skills
Media strategy and analytics, digital-first audience development, brand partnership integration, retail ecosystem promotion
Technologies
Marketing trackers, budget review systems, project management tools
Responsibilities
Lead title teams as strategic visionary for Non Fiction and Scripted Series; drive campaign execution with development, producers, and creators; manage relationships with UK Development team; execute brand partnerships and grassroots activations; ensure creative consistency across consumer touchpoints; prioritize resources and manage deliverables timelines
Seniority
Senior, hands-on IC
