Marketing Strategy Lead, International Scripted Series— Apple TV
Core
Define strategic vision and drive go-to-market plans for Apple TV International Scripted Series to maximize cultural resonance and viewership.
Role type
Senior Marketing Strategy Lead
Builds
Integrated marketing campaigns and consumer journeys for international scripted content
Domain
Entertainment / Media / Streaming
Deliverable
product features
Required skills
Strategic campaign leadership, cross-functional collaboration, budget planning, project management, brand alignment, partnership execution
Preferred skills
Media strategy and analytics, digital-first audience development, brand partnership integration
Technologies
Marketing trackers, timelines, status reports, budget review systems
Responsibilities
Lead title teams as strategic visionary driving creative briefs and positioning; manage key relationships with International Scripted Series Development; execute brand partnerships, grassroots marketing, and cross-company promotions; ensure creative consistency across all consumer touch points; prioritize resources and manage deliverables timelines.
Seniority
Senior, hands-on IC