Instructional Products — Instructional Designer
Core
Develop customer-facing instructional materials (Tips app, user guides) for Apple software, hardware, and services to help users discover and use product features.
Role type
Senior Instructional Designer (Content Design & Writing)
Builds
Tips app, user guides, and instructional content for millions of users
Domain
Consumer Technology / Content Design
Deliverable
product features
Required skills
Technical writing, instructional design, content strategy, data analysis, project management, AI tool integration, cross-functional collaboration
Preferred skills
Information design, UX, prototyping, productivity/creative software proficiency
Technologies
AI tools, document editing, presentation software, video/audio production tools, graphic design software
Responsibilities
Design and write instructional content for Apple software, hardware, and services; Analyze user goals to determine content scope and sequencing; Use data to identify gaps and measure impact; Collaborate with engineers, designers, and product managers; Manage content across multiple products and release schedules; Incorporate AI tools throughout the workflow; Evaluate alternative content display approaches
Seniority
Senior, hands-on IC