Apple TV Senior Social Lead, Brand
Core
Lead the Brand Social pod to build word of mouth, conversation, and fandoms for Apple TV's brand, titles, sports, and talent across owned social channels.
Role type
Senior Brand Social Marketing Lead (People & Strategy)
Builds
Apple TV owned social presence, sports social strategy, and creative initiatives
Domain
Entertainment & Sports Marketing
Deliverable
product features
Required skills
Social media marketing strategy, team leadership, agency management, cross-functional stakeholder management, social analytics, strategic vision, performance framework design, inclusive leadership
Preferred skills
Cross-functional influence, ambiguity navigation, complex initiative management, budget and schedule management, high-stakes decision making
Technologies
Social media platforms, analytics tools
Responsibilities
Lead, develop, and inspire the Brand Social team; Own the overarching strategy for Apple TV brand social presence; Drive alignment between brand social strategy and the broader Apple TV Marketing Organization; Provide senior oversight and strategic direction to the social agency; Monitor platform evolution and competitive landscape; Drive and own KPI frameworks and success metrics for the brand social team
Seniority
Senior, hands-on IC with people leadership