Title Marketing Strategy Specialist, Scripted Series — Apple TV
Core
Develop culturally resonant, audience-first marketing strategies and go-to-market plans for Apple TV scripted series.
Role type
Senior IC marketing strategy specialist (scripted series)
Builds
Marketing campaigns and consumer journeys for high-profile drama series
Domain
Entertainment / Media
Deliverable
product features
Required skills
360-degree campaign strategy, digital-first marketing, creative brief development, cross-functional partnership, project management, budget planning, audience development
Preferred skills
Brand partnerships, multi-touchpoint integrations, retail/experiential activations, editorial placements
Technologies
Marketing trackers, internal budget systems, social media platforms
Responsibilities
Prepare creative briefs and positioning materials for high-profile series; drive campaigns with development teams and showrunners; ensure brand consistency across consumer touchpoints; manage campaign planning, timelines, and status reports; partner with creative teams on material alignment.
Seniority
Senior, hands-on IC