Growth Marketing, Maps and Apple Business
Core
Define fiscal marketing goals, analyze usage/funnel data, and build measurement frameworks to drive growth for Apple Maps and Apple Business.
Role type
Senior Growth Marketing Manager (Maps & Apple Business)
Builds
Marketing strategies, channel mix recommendations, and measurement frameworks for business registration and activation.
Domain
Consumer Technology / Maps & Local Business Services
Required skills
Growth marketing, funnel analysis, attribution modeling, budget pacing, channel optimization, data-driven strategy, cross-functional collaboration, KPI definition, market opportunity identification
Preferred skills
Fiscal year planning, retention strategy design, ambiguous environment navigation, stakeholder alignment
Technologies
Marketing analytics platforms, funnel visualization tools, attribution software
Responsibilities
Define and update fiscal marketing goals grounded in historical performance and forward-looking opportunities; Identify highest-ROI channels for reaching business owners and recommend investment allocation; Partner with insights teams to build measurement frameworks connecting spend to business outcomes; Align with operations and product teams on performance reporting standards and shared priorities.