Senior Brand Strategist
Core
Strategic anchor for Apple's product launches and brand narratives in Greater China, bridging global ambition with local market realities.
Role type
Senior Brand Strategist (Greater China)
Builds
Integrated multi-touchpoint campaigns and strategic platforms for consumer electronics
Domain
Consumer electronics / Greater China market
Required skills
Strategic planning, consumer research, insight synthesis, integrated communications planning, creative brief authoring, market intelligence, cross-functional partnership
Preferred skills
Consumer electronics landscape expertise, China social/digital ecosystem fluency, complex input synthesis, cultural trend analysis, Keynote storytelling, AI productivity workflows
Technologies
Keynote, AI productivity workflows
Responsibilities
Interrogate market dynamics and competitor shifts to identify strategic whitespace; Lead end-to-end strategic planning for local campaigns; Architect holistic multi-touchpoint campaign strategies; Distill cultural currents and consumer truths into creative briefs; Deliver market and cultural intelligence to align Greater China and Worldwide teams; Partner cross-functionally to pioneer creative breakthroughs
Seniority
Senior, hands-on IC