Apple Ads Marketplace Product Manager - Ad Matching & Retrieval
Core
Define product strategy and roadmap for ad matching, search intent, and retrieval across the App Store, Apple Maps, and conversational surfaces.
Role type
Senior IC product manager (ad matching & retrieval)
Builds
Ad matching and retrieval systems for the Apple Ads Marketplace
Domain
Advertising technology + Machine Learning
Deliverable
production ML models
Required skills
Product strategy, LLMs, semantic matching, query intent extraction, vector search, real-time inference, SQL, data analysis
Preferred skills
Ad marketplace matching, multi-modal search, graph-based retrieval, large-scale A/B experiments
Technologies
Transformers, LLMs, ANN indexing, bi-encoders, SQL
Responsibilities
Lead strategy for LLM-based ad matching, expand retrieval capabilities across multiple surfaces, optimize real-time and offline inference pipelines, define product roadmap and key metrics, integrate privacy-preserving signals, analyze marketplace health and query coverage
Seniority
Senior, hands-on IC
