Campaign Operations Specialist
Core
Own end-to-end execution of direct marketing campaigns (email, push, outbound) for Product Marketing and Retail in China, ensuring relevance, personalization, and regulatory compliance.
Role type
Senior IC campaign operations specialist
Builds
Automated marketing workflows, audience segments, and campaign delivery systems for China market
Domain
Digital marketing operations in China
Required skills
Campaign automation, audience segmentation, SQL, Snowflake, Vertica, China privacy regulations (PIPL), cross-functional partnership, root-cause analysis, UAT participation
Preferred skills
Python scripting, large dataset analysis, A/B and multivariate testing, HTML/Velocity templating, statistical weighting, Tableau reporting, China social commerce platforms (WeCom, Douyin, Xiaohongshu)
Technologies
Snowflake, Vertica, Apache Doris, Alibaba Cloud, Excel, Tableau, WeCom, Douyin, Xiaohongshu, QQ Mail, NetEase
Responsibilities
Design and execute campaign workflows and automation rules; consolidate requirements for customer journey use cases; assess technology landscape and propose roadmaps; build processes for data accuracy and compliance; investigate operational issues and recommend improvements; participate in User Acceptance Testing (UAT)
Seniority
Senior, hands-on IC
