Director, Marketing Strategy and Planning
Core
Lead the development and articulation of Apple Marketing's annual and multi-year strategy, ensuring alignment with corporate priorities and business objectives.
Role type
Director, Marketing Strategy and Planning
Builds
Integrated marketing strategies and planning cycles for Apple's global product portfolio
Domain
Consumer technology / Premium brand marketing
Required skills
Strategic planning, cross-functional alignment, executive communication, financial acumen, trend analysis, resource allocation, risk management, stakeholder influence, data synthesis, presentation design
Preferred skills
MBA or advanced degree, consumer technology experience, global organization management, cross-functional planning leadership, brand marketing expertise
Technologies
N/A
Responsibilities
Lead the development and articulation of Apple Marketing's annual and multi-year strategy; Identify trends, competitive dynamics, and market opportunities; Partner with product marketing, brand, and PR teams to develop cohesive strategies; Synthesize inputs from across the organization into a unified point of view; Own and drive the quarterly and annual marketing planning process; Establish and maintain a rhythm of business for the marketing organization; Identify dependencies and gaps across teams and proactively drive alignment; Prepare strategic briefings, presentations, and recommendations for the SVP Worldwide Marketing; Track progress against strategic priorities and surface risks or opportunities; Support the SVP Worldwide Marketing in preparing for board-level and executive team engagements
Seniority
Director, strategic leadership