Channel Communications Manager, Switzerland
Core
Manage channel communications and partner marketing for Apple's retail partners, Apple Premium Resellers, and distributors in Switzerland to drive sales growth.
Role type
Channel Communications Manager
Builds
Omnichannel marketing campaigns and partner engagement strategies
Domain
Consumer electronics / Retail
Deliverable
product features
Required skills
Multi-market campaign delivery, digital marketing, media planning, CRM strategy and execution, data analytics, A/B testing, stakeholder negotiation, market trend analysis
Preferred skills
Experience in DACH markets, knowledge of AI tools in marketing
Technologies
Social platforms, eCRM, content management systems, performance marketing tools, site analytics platforms, push notification systems
Responsibilities
Build annual marketing plans with key partners aligned to sales strategies; manage quarterly investment process from budget planning to ROI analysis; improve partner marketing efforts using data-driven approaches; help partners optimize customer relationships via CRM; educate partners on marketing assets and product launches; present results to C-level audiences; monitor market trends and competitor activity