Manager, WW App Store Developer Marketing
Core
Define and drive strategic vision for App Store developer communications and B2B marketing to accelerate growth and communicate value to developers.
Role type
Manager, B2B and Partner Marketing
Builds
App Store B2B Marketing function and Developer Partner Marketing programs
Domain
Mobile app ecosystem / Developer relations
Deliverable
product features
Required skills
B2B marketing strategy, team leadership, co-marketing strategy, audience segmentation, stakeholder management, data-driven optimization, global program management
Preferred skills
Marketing technology implementation, AI tools usage, mobile payments ecosystem knowledge, building from scratch
Technologies
Marketing automation tools, analytics tools, AI tools
Responsibilities
Lead strategy and execution of global developer marketing programs; Stand up and scale the App Store B2B Marketing function; Develop audience segmentation and messaging frameworks; Build co-marketing strategies with developer partners; Coordinate developer communications across touchpoints; Partner with Product and Regional teams on roadmaps and campaigns; Define KPIs and optimize programs based on data; Manage budgets and external partners; Present business impact to senior leadership.
Seniority
Manager, hands-on IC with team leadership
