Salesforce Marketing Cloud Developer
Core
Develop and manage technical data integrations, scalable contact builder attribute groups, SQL-based query automations, strategic data extracts, dynamic emails, cloud pages, and event-driven journeys within Salesforce Marketing Cloud.
Role type
Salesforce Marketing Cloud Developer (IC)
Builds
Marketing automation workflows, email campaigns, lead capture forms, and journey processes for patient acquisition and digital marketing.
Domain
Healthcare / Digital Marketing Automation
Required skills
Salesforce Marketing Cloud (SFMC) development, SQL Query, HTML, CSS, JavaScript, AMPscript, API integration, Data Extensions management, Journey Builder, Automation Studio, Cloud Pages, Audience Builder, WYSIWYG email templating, batch file upload, troubleshooting technical errors, data analysis, project management.
Preferred skills
Healthcare domain experience, Salesforce D360 ecosystem knowledge, People management, Advanced Salesforce certifications.
Technologies
Salesforce Marketing Cloud, Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages, Audience Builder, Data Extensions, API, FTP, HTML, CSS, SQL, JavaScript, AMPscript, D360.
Responsibilities
Develop and execute email marketing campaigns with segmentation and personalization; Design and optimize marketing automation workflows using API and FTP imports; Create journeys with decision splits and exit points; Build cloud pages and lead forms for patient acquisition; Troubleshoot technical errors and misconfigurations; Collaborate with IT on API integrations; Build analytics reports and dashboards for campaign performance; Establish folder structures, naming conventions, and process clean-up; Create best practice guides and training materials.
Seniority
Mid-Senior, hands-on IC