Paid Media Marketing Manager
Core
Own end-to-end strategy and execution of digital campaigns to drive audience engagement, lead acquisition, and pipeline growth for Cisco's security portfolio.
Role type
Senior Paid Media Marketing Manager
Builds
High-performing paid media plans across search, social, and AI-native channels for Cisco security solutions
Domain
B2B Cybersecurity / SaaS
Required skills
Performance marketing, Paid media management, Digital acquisition, Agency management, AI-driven campaign optimization, Experimentation design
Preferred skills
Copywriting for digital ads, Attribution modeling, Incrementality testing, CLV optimization, B2B technology marketing
Technologies
Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, Tag management systems, CRM, Data-visualization systems
Responsibilities
Translate business priorities into paid media plans, Manage external agency partners, Implement AI-driven workflows for campaign optimization, Conduct performance auditing and launches, Optimize campaign reach and lead quality
Seniority
Senior, hands-on IC