Graduate Recruitment Officer
Core
Develops and implements strategic marketing and communications to attract and retain graduate students for the Faculty of Science at the University of Waterloo, ensuring alignment with enrollment targets and faculty branding.
Role type
Graduate recruitment marketing specialist
Builds
Graduate recruitment strategies, digital content, and brand positioning for science programs
Domain
Higher education / Graduate admissions
Deliverable
product features
Required skills
Marketing strategy, digital communications, content creation, data analysis, social media management, budget management, survey design, event planning
Preferred skills
Photography and video production, experience in post-secondary institutions, knowledge of graduate studies
Technologies
Google Analytics, Google Adwords, Facebook ads
Responsibilities
Develop faculty graduate recruitment strategy; research and identify effective digital media channels; maintain faculty-level graduate webpages; produce engaging content including written stories, photography, and video; manage graduate recruitment budget; analyze recruitment data to refine tactics; coordinate with program officers and alumni for testimonials.
Seniority
Mid-level, hands-on IC
