Production Manager, Email Strategy
Core
Oversees planning, coordination, and hands-on execution of email and lifecycle marketing campaigns to support Genentech brands and customer engagement objectives.
Role type
Senior IC email production manager
Builds
Email and lifecycle marketing campaigns for Genentech
Domain
Healthcare marketing
Required skills
Email marketing, Lifecycle marketing, Marketing automation, Project management, Process architecture, Stakeholder management, Change management, Compliance knowledge
Preferred skills
Adobe Journey Optimizer, Omnichannel lifecycle programs, Digital marketing initiatives, Omnichannel systems, Regulatory frameworks
Technologies
Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, AEM
Responsibilities
Plan, coordinate, and execute email and lifecycle marketing campaigns from intake to post-launch monitoring; Collaborate with cross-functional teams and agencies to deliver campaigns supporting engagement and conversion; Manage multiple simultaneous projects balancing priorities and technical constraints; Design and improve toolkits, standards, and processes for campaign production; Act as main point of contact for internal teams and vendors to drive adoption of new tools and processes
Seniority
Senior, hands-on IC
