HOK全球品牌经理 （HOK HQ Marketing Manager）
Core
Overseas marketing and campaign execution for Honor of Kings, focusing on version launches, new features, and global brand events.
Role type
Senior Global Marketing Manager (MOBA)
Builds
Player community engagement and brand awareness campaigns for Honor of Kings
Domain
Mobile Gaming (MOBA)
Deliverable
product features
Required skills
Global marketing strategy, campaign planning & execution, data-driven user research, cross-cultural communication, social media trend analysis, project management
Preferred skills
MOBA genre expertise, experience with overseas game publishing, influencer marketing, PR and media buying
Technologies
Social media platforms (Twitter, Facebook, Instagram, YouTube), analytics tools
Responsibilities
Develop marketing strategies for new versions and features; lead overseas brand events; analyze market trends and user data to optimize campaigns; coordinate with operations, esports, and regional teams; evaluate campaign performance and iterate.
Seniority
Senior, hands-on IC
