IEG GLOBAL南亚区域资深营销经理
Core
Senior marketing manager responsible for full-cycle marketing strategy, brand building, and campaign execution for mobile games in the South Asia (India) market.
Role type
Senior IC marketing manager (mobile games)
Builds
Mobile game products (e.g., PUBG MOBILE, NIKKE, Honor of King) for global players in South Asia
Domain
Mobile gaming, South Asia (India)
Deliverable
product features
Required skills
Full-cycle marketing strategy, brand positioning, integrated marketing campaign execution, cross-functional project management, market trend analysis, competitor monitoring, data-driven optimization
Preferred skills
South Asia market experience, MOBA or open-world genre experience, Hindi language skills, deep understanding of mobile gamer pain points
Technologies
Social media advertising platforms, KOL/KOC collaboration tools, analytics platforms
Responsibilities
Develop overall marketing strategies and brand positioning for the South Asia market; Lead planning and execution of large-scale regional marketing events; Coordinate resources across operations, UA, esports, and HQ teams; Monitor market trends and analyze user data to optimize marketing strategies
