《洛克王国：世界》IP品牌管理经理
Core
Manage the global brand identity, visual standards, and licensing strategy for the 'Roco World' IP to ensure consistency across all authorized products and marketing materials.
Role type
Senior IP Brand Management Manager
Builds
Licensed consumer products, fashion, digital goods, and experiential spaces (exhibitions, pop-ups) under the 'Roco World' IP.
Domain
Gaming IP licensing and brand management
Required skills
IP licensing strategy, visual standard enforcement, contract review, risk management, market trend analysis, cross-functional project management
Preferred skills
Experience with major IPs (Pokémon, Disney, Bandai Namco, miHoYo), knowledge of intellectual property law, full-category licensing transformation
Technologies
N/A
Responsibilities
Establish and maintain global IP usage norms and visual standards; oversee quality control and design review for licensed products; develop tiered licensing strategies across diverse categories; analyze market trends to identify new licensing opportunities; collaborate with R&D, marketing, legal, and supply chain teams.
Seniority
Senior, hands-on IC
