J3-UE5微恐射击-宣发运营（IP/BD向）
Core
Planning and executing IP crossover campaigns and brand collaborations for a horror-shooter game, driving user engagement and market expansion.
Role type
Senior IP/BD Operations Manager
Builds
Cross-over marketing campaigns, KOL collaborations, and brand partnership content
Domain
Gaming (FPS/Horror) + IP Licensing
Deliverable
product features
Required skills
IP strategy planning, user insight analysis, international business negotiation, cross-cultural communication, campaign execution, KOL management
Preferred skills
FPS/shooter game experience, proven viral campaign cases, extensive overseas IP resources
Technologies
None stated
Responsibilities
Derive IP collaboration directions based on user personas and market trends; translate user insights into creative campaign concepts; lead international IP/brand negotiations and contract management; execute full-link IP marketing campaigns and KOL partnerships.
Seniority
Mid-Senior, hands-on IC
