和平精英-游戏运营推广-新星引力计划
Core
Lead operational promotion strategy planning and execution for the game 'Peacekeeper Elite' (Heping Jingyi), focusing on user growth, content creation, and cross-channel marketing.
Role type
Senior Game Operations & Promotion Manager
Builds
User acquisition campaigns, content assets, and live streaming integrations for a mobile battle royale game
Domain
Mobile Gaming / Battle Royale
Deliverable
product features
Required skills
Game operations strategy, user growth tactics, content creation, live streaming management, cross-channel marketing, data analysis, cross-functional collaboration
Preferred skills
Deep familiarity with 'Peacekeeper Elite' and shooter genres, viral content planning, innovative user engagement strategies
Technologies
Social media platforms, live streaming tools, content management systems
Responsibilities
Develop phased promotion strategies aligned with product version cycles; Create targeted marketing plans using content, live streaming, and ecosystem channels; Monitor campaign quality and user sentiment; Explore new user growth paths and customize operational strategies; Collaborate with R&D and marketing teams to maximize promotional impact and meet core data metrics.
