微信视频号-产品策略-加热方向
Core
Design and iterate heating product strategies for e-commerce scenarios including live streaming, products, and short videos to match merchant advertising needs.
Role type
Product Strategy Manager (E-commerce Advertising)
Builds
Merchant advertising heating capabilities, tiering mechanisms, cold-start systems, and re-investment optimization tools.
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
Product strategy design, E-commerce operations understanding, Advertiser demand analysis, Data analysis, Cross-functional collaboration
Preferred skills
Ad product experience, Growth product experience, Product abstraction
Responsibilities
Design heating strategies for live streaming and short video e-commerce scenarios; Build merchant tiering and cold-start mechanisms to scale advertiser base and spend; Optimize merchant heating experience including thresholds, effect reporting, and strategy recommendations.
