证券-高级产品运营-用户增长方向
Core
Drive user acquisition and account opening for a securities brokerage through precise paid media campaigns, content partnerships, and funnel optimization.
Role type
Senior User Growth Product Operations Manager
Builds
Account opening funnels, high-conversion landing pages, and creative assets for stock trading platforms
Domain
Securities / Financial Services / Digital Marketing
Required skills
Paid media campaign management, funnel analysis, ROI optimization, content strategy, cross-functional collaboration, regulatory compliance navigation, data-driven decision making, A-share market sentiment analysis
Preferred skills
Experience with domestic brokerage customer acquisition, managing multi-million budget campaigns, deep understanding of retail investor psychology
Technologies
Tencent Ads, Kuaishou Engine, SEM, ASO/CPD, BI tools
Responsibilities
Manage paid advertising across information feeds, search engines, and app stores; Explore and expand vertical financial media and KOL/KOC partnerships; Create and iterate high-conversion landing pages and creative assets based on investor psychology; Monitor real-time campaign data and optimize the full acquisition funnel; Dynamically adjust budget and bidding strategies based on A-share market volume and sentiment; Collaborate with compliance, product, and engineering teams to streamline the account opening process
Seniority
Senior, hands-on IC