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Guangzhou, China💼 Full-time🗓 2026-09-28

Core

Designing and implementing foundational features and sticker business within WeChat, driving user experience optimization and content ecosystem growth.

Role type

Product Planner (Social/Content/AI)

Builds

WeChat foundational modules, sticker business features, and content ecosystem tools

Domain

Social media, Content community, Generative AI

Deliverable

product features

Required skills

User requirement analysis, Functional design, Data validation, Social behavior insight, AIGC technology understanding, System thinking, Innovative solution design

Preferred skills

Experience in social/content/image products, AI product experience

Responsibilities

Define and implement product strategies for foundational modules and stickers, Optimize product experience and build content ecosystem, Analyze user needs and propose innovative solutions

Seniority

Mid-level, hands-on IC

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