微信小店-产品运营-活动运营（品牌营销方向）
Core
Design and execute brand marketing campaigns and event IPs for WeChat Mini Program stores to drive GMV and brand influence.
Role type
Senior Product Operations Manager (Brand Marketing & Events)
Builds
Platform-specific brand event IPs, standardized marketing capability systems, and cross-departmental campaign workflows.
Domain
E-commerce / Social Commerce / Brand Marketing
Deliverable
product features
Required skills
Event planning, cross-functional resource integration, SOP development, data-driven strategy optimization, go-to-market execution
Preferred skills
Innovation in social commerce mechanics, 0-to-1 project leadership, complex problem decomposition
Technologies
WeChat Mini Program ecosystem, E-commerce analytics tools
Responsibilities
Plan and manage full-lifecycle brand marketing events aligned with major sales festivals; Build standardized marketing capability frameworks and activity calendars; Coordinate cross-departmental resources and merchant recruitment for campaigns; Analyze campaign data to optimize strategies and drive business decisions.
Seniority
Senior, hands-on IC