腾讯游戏高级品牌经理
Core
Build and execute large-scale brand campaigns and events for Tencent Games' parent brand and IP portfolio to create long-term user value.
Role type
Senior Brand Manager (Gaming)
Builds
Large-scale brand campaigns, events, and integrated marketing projects for Tencent Games
Domain
Gaming industry, brand marketing, and creative communications
Deliverable
product features
Required skills
Brand strategy, event planning, resource integration, creative campaign execution, project management, stakeholder coordination
Preferred skills
Experience with viral marketing cases, deep understanding of gaming culture, 0-to-1 project incubation
Technologies
N/A
Responsibilities
Plan and execute major brand nodes and projects leveraging Tencent Games IP; Coordinate internal teams and external partners to enhance brand image; Create innovative brand campaigns to drive user engagement; Manage large-scale brand projects from conception to delivery.
Seniority
Senior, hands-on IC