IEG财务协同-新星引力计划
Core
Manage and monitor the overall marketing spend for the SG business unit, build analysis frameworks, and track key marketing metrics to support project decisions.
Role type
Marketing Finance Analyst
Builds
Marketing spend analysis frameworks, dashboards, and internal data systems
Domain
Internet/Gaming industry, Marketing Finance
Deliverable
dashboards & analysis
Required skills
Financial analysis, Marketing data analysis, Data visualization, Budget management, Cross-functional collaboration, Process optimization
Preferred skills
Experience with large internet/gaming companies, AI tools for data analysis, Database customization
Responsibilities
Monitor overall marketing spend and track core metrics; Analyze budget execution and identify anomalies; Collaborate with finance teams on annual budgeting and rolling forecasts; Develop internal systems and databases for fee management; Analyze internal financial data and external industry information for business decisions.