二次元游戏市场营销经理
Core
Manage brand and marketing planning, execution, and analysis for the Chinese server launch and lifecycle of new 2D anime-style games.
Role type
Marketing Manager for 2D anime-style games
Builds
Brand campaigns and marketing initiatives for new 2D anime-style games in the Chinese market
Domain
Gaming (2D anime-style) + Marketing
Deliverable
product features
Required skills
Brand management, game marketing, advertising planning, user insight, market analysis, strategy development, resource integration, data-driven decision making, project management
Preferred skills
Experience with 2D anime-style game projects, deep knowledge of ACGN culture and community dynamics
Technologies
None stated
Responsibilities
Develop creative packaging plans and execute marketing activities across the product lifecycle; Conduct market research and user analysis to inform product strategy; Manage marketing budgets and project evaluation
Seniority
Mid-level, hands-on IC
