腾讯视频-增长产品经理
Core
Design and execute user growth strategies for Tencent Video's mobile app, covering the full lifecycle from acquisition to retention and monetization.
Role type
Senior Growth Product Manager
Builds
User growth product matrix, core conversion paths, and cross-departmental growth initiatives for video content.
Domain
Streaming video / Entertainment
Deliverable
product features
Required skills
User lifecycle management, A/B testing, data analysis, cross-functional collaboration, growth methodology design, mobile app product design
Preferred skills
Experience with content platform products, knowledge of entertainment content consumption patterns, experience with push notifications and plugins
Technologies
Push notifications, plugins, WeChat Official Accounts
Responsibilities
Build a scalable user growth product matrix covering acquisition, activation, retention, and monetization; Optimize core user conversion paths and touchpoints; Lead cross-departmental projects to maximize content growth and commercial value.
