腾讯视频-会员运营高级专家
Core
Design and execute end-to-end member lifecycle strategies to drive acquisition, activation, retention, and reactivation for a video streaming platform.
Role type
Senior Member Operations Specialist (Private Domain)
Builds
Enterprise WeChat private domain ecosystem, member engagement campaigns, and segmented communication channels.
Domain
Digital Media / Consumer Tech
Deliverable
product features
Required skills
Member lifecycle management, Enterprise WeChat (WeCom) operations, community management, user segmentation, A/B testing, competitor analysis, data-driven strategy
Preferred skills
Experience in new consumption, retail, F&B, or e-commerce industries
Responsibilities
Design member lifecycle strategies covering acquisition, activation, retention, and reactivation; Build and optimize Enterprise WeChat private domain connections and community SOPs; Conduct industry research on top brands and competitor member systems to provide strategic recommendations.