海外游戏用户增长（UA）专家
Core
Overseas mobile game user acquisition (UA) strategy and execution for Tencent games.
Role type
Senior User Acquisition Specialist (Mobile Games)
Builds
Mobile game products for global markets
Domain
Gaming / Mobile App Marketing
Required skills
Overseas game UA strategy, Channel account management (Google Play, Meta, TikTok), A/B testing, Data analysis, Cross-functional collaboration, Budget allocation
Preferred skills
None stated
Technologies
Google Play, Meta, TikTok
Responsibilities
Develop UA strategies based on product stage and target markets; Manage ad accounts and optimize campaigns on major channels; Build and refine monitoring frameworks for cost, conversion, and retention; Plan and execute tests on audiences, bids, placements, and creatives; Collaborate with internal teams to drive strategy implementation; Maintain relationships with media platforms and partners.
Seniority
Mid-level, hands-on IC
