Growth Marketing Manager (B2B SaaS / Cybersecurity)
Core
Build a scalable marketing engine for an established cybersecurity offering, owning the funnel from positioning and demand generation through nurture, conversion, and booked opportunities.
Role type
Growth Marketing Manager (B2B SaaS)
Builds
Predictable source of qualified demand for a cybersecurity product
Domain
B2B SaaS / Cybersecurity
Required skills
B2B SaaS marketing, cybersecurity domain knowledge, funnel ownership, demand generation, content marketing, SEO, email automation, LinkedIn growth, conversion optimization, marketing analytics
Preferred skills
Managed-service-provider marketing, paid advertising, outbound marketing, direct marketing, HubSpot
Technologies
HubSpot, marketing automation platforms, LinkedIn, SEO tools
Responsibilities
Own and improve the marketing funnel from awareness to booked sales opportunities; Develop and test positioning, messaging, and value propositions for cybersecurity; Manage lead nurturing, email sequences, and lead scoring; Drive qualified traffic via content, organic search, and LinkedIn; Improve website conversion with landing pages and comparison content; Create marketing content including articles, infographics, and videos; Build brand presence on LinkedIn; Analyze funnel performance to guide experimentation
Seniority
Mid-level, hands-on IC