Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)
Core
Develop and refine affluent customer strategies, analyze customer portfolios and behaviors, and design value propositions to drive growth, retention, and lifetime value.
Role type
Senior Customer Marketing Manager (Affluent Segment)
Builds
Customer growth and retention strategies, segment business cases, and life-stage-based solution roadmaps.
Domain
Financial Services / Wealth Management / Priority Banking
Deliverable
product features
Required skills
Customer segmentation, Customer growth strategy, Retention strategy, Customer Lifetime Value (CLV) analysis, Portfolio analysis, Commercial acumen, Data-to-action translation, Offer architecture design, Customer journey mapping
Preferred skills
Affluent customer experience, Priority Banking, Wealth Management
Technologies
Customer data platforms, Analytics tools, CRM systems
Responsibilities
Translate segmentation insights into actionable business opportunities, Identify opportunities for upsell/cross-sell/repurchase/referral, Design customer value propositions and offer architecture, Monitor market trends and competitor programs, Build segment-led engagement programs across key customer journeys
Seniority
Mid-Senior, hands-on IC