Head of Digital Marketing, Cambodia & Myanmar (C&M) Hub
Core
Lead digital marketing strategies, campaigns, and performance tracking for Prudential Cambodia & Myanmar to drive brand awareness, customer engagement, and lead generation.
Role type
Senior marketing leader (Head of Digital Marketing)
Builds
Digital marketing campaigns, customer journey tools, and performance dashboards
Domain
Insurance / Digital Marketing
Required skills
Digital marketing strategy, performance marketing, social media management, lead generation, campaign optimization, data analytics, team leadership, stakeholder management, digital governance
Preferred skills
Google Ads, Google Analytics, Meta Business Suite, SEO/SEM, marketing automation, CRM, chatbot/messaging platform integration
Technologies
Google Analytics, Meta Business Suite, Google Ads, HubSpot, Telegram bot, CEP
Responsibilities
Develop and oversee digital marketing strategies across owned, paid, and social channels; manage and optimize digital touchpoints including websites and messaging channels; lead planning and execution of digital campaigns; drive digital lead generation initiatives; track and analyze campaign performance using KPIs; support development of digital tools like calculators and chatbots; lead and guide the digital marketing team; act as key liaison with group and regional stakeholders.
Seniority
Senior, hands-on IC with team leadership
