Manager, B2B Marketing Measurement & Effectiveness
Core
Define and execute B2B marketing measurement strategies to link marketing activities to business outcomes like revenue and pipeline growth.
Role type
Manager, B2B Marketing Measurement & Effectiveness
Builds
B2B marketing measurement frameworks, analytical roadmaps, and investment recommendations
Domain
B2B Marketing, Financial Services
Deliverable
dashboards & analysis
Required skills
B2B marketing measurement, attribution modeling, funnel analytics, cohort analysis, econometric approaches, investment scenario planning, cross-functional collaboration, strategic roadmap development
Preferred skills
GTM analytics, revenue analytics, marketing strategy & performance, operating model design, experimentation design
Technologies
None explicitly listed
Responsibilities
Lead development and execution of marketing strategies and campaigns; Identify and recommend best practices for marketing processes; Analyze business trends to inform marketing decisions; Monitor and evaluate the effectiveness of marketing activities; Provide guidance and mentorship to junior marketing team members; Support the B2B Marketing measurement strategy by translating priorities into analytical needs; Help build a fit-for-purpose measurement framework connecting activity to commercial outcomes; Translate marketing questions into analytical requirements; Apply fit-for-purpose measurement judgment across methods; Integrate multiple sources of evidence into a coherent view of effectiveness; Contribute to analytically sound recommendations when data is incomplete; Help build a prioritized B2B Marketing learning agenda; Support the framing of B2B Marketing investment scenarios and trade-offs; Partner with the Global Marketing Investment & Measurement team on enterprise allocation questions
Seniority
Manager, hands-on IC with strategic oversight
