Director Marketing - MassMutual Center (MGM Springfield)
Core
Develop, implement, and monitor marketing, advertising, and public relations plans to promote the MassMutual Center (Convention Center, Arena, Suites) and drive event bookings and sponsorship revenue.
Role type
Director of Marketing for a venue/facility
Builds
Marketing strategies, advertising campaigns, sponsorship programs, and public relations initiatives for the MassMutual Center
Domain
Hospitality + Event Venue Marketing
Required skills
Marketing strategy, advertising management, public relations, sponsorship program management, media buying, SEM/SEO, digital marketing, hospitality marketing, marketing analytics
Preferred skills
Entertainment marketing experience, media buying experience, marketing analytics experience
Technologies
SEM, SEO, social media platforms, digital screens, email database platforms
Responsibilities
Develop annual advertising, sponsorship sales, and public relations plans; execute marketing plans within budget; manage brand presentation across communication channels; oversee social and digital media channels; manage the overall sponsorship program including contracts and partnerships; lead public relations and publicity for venue events
Seniority
Director, management level