Vice President, Product Marketing
Core
Lead end-to-end product marketing strategy for a sophisticated B2B fintech portfolio, translating complex accounts receivable and payments solutions into compelling buyer-focused narratives.
Role type
VP-level Product Marketing Executive
Builds
AI-powered product marketing organization and high-impact go-to-market frameworks
Domain
B2B Fintech (Accounts Receivable & Payments)
Required skills
B2B product marketing strategy, positioning & messaging architecture, go-to-market execution, AI strategy implementation, executive stakeholder alignment, team building & leadership, competitive intelligence, sales enablement design, market intelligence analysis, analyst relations
Preferred skills
Experience in B2B payments or accounts receivable, knowledge of CFO/Controller buying journeys, hands-on experience with AI content/research platforms (Jasper, Perplexity, Claude, Gong), managing relationships with Gartner/Forrester/IDC, leading in high-growth or post-acquisition environments
Technologies
Jasper, Perplexity, Claude, Gong
Responsibilities
Define product positioning and value proposition frameworks across a multi-product portfolio; leverage AI tools to monitor competitors and synthesize buyer signals; partner with executive leaders to align product investments with market opportunities; redesign product launch processes to generate market attention; establish comprehensive go-to-market frameworks covering enablement and monetization; develop AI-accelerated workflows for creating launch assets and messaging; build buyer personas and customer journey maps; develop sales enablement programs to accelerate pipeline; measure product marketing contribution to revenue growth; recruit and lead a high-performing product marketing organization; represent the organization through analyst relations and thought leadership
Seniority
VP, strategic leadership & organization building