Lifecycle Marketing Manager
Core
Own and evolve B2C and B2B lifecycle journeys for a digital gifting platform, driving customer activation, retention, and repeat purchases through targeted campaigns and automation.
Role type
Senior Lifecycle Marketing Manager
Builds
End-to-end customer journeys, lifecycle campaigns, and retention programs for digital gift cards
Domain
Digital payments and gifting
Required skills
Lifecycle marketing strategy, Marketing automation (Braze/HubSpot), Customer Data Platforms (Segment), SQL, Audience segmentation, Personalization scripting, Campaign governance, Team leadership
Preferred skills
B2B customer journey experience, Dynamic templating, HTML/Email troubleshooting, BI tools proficiency
Technologies
Braze, HubSpot, Segment
Responsibilities
Own lifecycle roadmap and campaign calendar; Develop audience segmentation and contact strategies; Lead Marketing Automation Specialist; Drive testing and optimization using performance data; Partner with cross-functional teams on localized communications; Ensure compliance with privacy and consent requirements
Seniority
Senior, hands-on IC with leadership responsibilities