Email & SMS Marketing Strategist
Core
Own end-to-end strategy and execution of email and SMS marketing campaigns, delivering personalized, data-driven customer communications.
Role type
Senior IC email and SMS marketing strategist
Builds
Enterprise marketing platforms, multi-channel campaigns, and direct mail/social integrations
Domain
Digital marketing, customer communications
Required skills
HTML and CSS, audience segmentation, A/B testing, project management, regulatory compliance (CAN-SPAM, TCPA, GDPR), Salesforce Marketing Cloud, Attentive
Preferred skills
Journey Builder, Data Extensions, AMPscript, Marketing Cloud Connect, JavaScript, analytics tools
Responsibilities
Plan, build, test, and launch end-to-end email and SMS campaigns; Develop responsive email templates; Create sophisticated audience segments; Monitor campaign performance metrics; Design and execute A/B tests; Partner with stakeholders to align communications; Manage campaign timelines and dependencies; Support integrations with direct mail and social media; Ensure regulatory compliance.
Seniority
Senior, hands-on IC