Lifecycle Marketing Specialist (B2B & B2C)
Core
Senior operator owning hands-on execution of outbound and lifecycle messaging across B2B and B2C audiences via email, CRM, and SMS.
Role type
Senior IC Lifecycle & Outbound Marketing Specialist
Builds
Outbound campaigns, nurture sequences, re-engagement flows, and lifecycle stages
Domain
B2B and B2C revenue execution, GTM strategy, digital marketing
Required skills
Cold email execution, list building and enrichment, deliverability management, CRM campaign management, audience segmentation, compliance and suppression logic, cross-channel coordination
Preferred skills
SMS marketing, Twilio platform experience, social media alignment
Technologies
Clay, Instantly, HubSpot, Mailchimp, Twilio
Responsibilities
Build and maintain outbound lists and enrichment workflows; Launch, manage, and optimize cold email campaigns; Execute nurture, re-engagement, and expansion campaigns; Manage compliance, suppression logic, and list hygiene; Sync replies and outcomes into CRM; Coordinate SMS timing with email and social campaigns
Seniority
Senior, hands-on IC
