Marketing Manager NOLA - Abbott Rapid Diagnostics
Core
Lead marketing strategy and execution for Abbott's Rapid Diagnostics cluster covering Mexico, Central America, and the Caribbean.
Role type
Cluster Marketing Manager
Builds
Marketing plans, promotional materials, and industry events for diagnostic instruments
Domain
Medical diagnostics / Healthcare
Deliverable
product features
Required skills
Strategic marketing planning, KOL management, budget administration, event coordination, competitive analysis, compliance management
Preferred skills
Product launch experience, cross-functional team leadership
Technologies
None stated
Responsibilities
Develop and implement cluster marketing plans; Support regional strategy execution; Design promotional materials for distributors and clients; Define commercial strategies for portfolio growth; Manage relationships with key opinion leaders (KOLs); Administer marketing budgets; Plan and coordinate participation in industry events and congresses
Seniority
Mid-level, hands-on IC
