Generative Search Strategist
Core
Optimize Abbott's enterprise-wide digital presence for visibility in traditional search engines and generative AI-driven discovery platforms.
Role type
Senior Generative Search Strategist (SEO/GEO)
Builds
Enterprise search roadmaps, structured content frameworks, and dashboards for tracking AI-search performance.
Domain
Healthcare / Digital Marketing & Generative AI
Deliverable
product features
Required skills
Traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content strategy, site architecture, schema markup, competitive search analysis, data interpretation, cross-functional collaboration, stakeholder training.
Preferred skills
Experience with AI search engine retrieval mechanisms, experimentation mindset, playbook development.
Technologies
Google Search Console, Google Analytics, SEMrush, Ahrefs.
Responsibilities
Define and execute traditional and generative search strategies; govern enterprise-wide search standards including site architecture and metadata; build AI-search roadmaps aligned to business goals; conduct audits to identify gaps in generative performance; optimize content for AI discoverability and semantic depth; monitor brand representation in AI-generated answers; develop scalable resources like playbooks for search optimization; build dashboards to track progress across corporate channels.
Seniority
Senior, hands-on IC
