Business Analyst - Digital Commercial Analytics
Core
Analyze digital and commercial performance to identify growth drivers, translate strategic questions into actionable insights, and support business decision-making for H&M's global online business.
Role type
Senior Business Analyst (Digital Commercial Analytics)
Builds
Business cases, analytical frameworks, and strategic recommendations for digital business performance.
Domain
Retail / E-commerce / Digital Analytics
Deliverable
dashboards & analysis
Required skills
Commercial analytics, customer behavior analysis, business case development, data analysis, stakeholder collaboration, analytical framework design, AI-enabled tools usage, Power BI, Excel, BigQuery
Preferred skills
Experience with modern analytical capabilities, automation, complex datasets
Responsibilities
Analyze digital and commercial performance to identify opportunities and risks; Turn strategic business questions into actionable insights; Develop business cases to support prioritization of initiatives; Conduct deep-dive analyses on customer behavior and business drivers; Partner with QCP to develop and maintain analytical frameworks and tools; Drive best practices and capability development for Commercial Business Analysts; Provide analytical support for post-purchase experience and strategic planning.
Seniority
Senior, hands-on IC