CRM Specialist - Hemfint Group
Core
Operate CRM to drive customer loyalty, repurchase frequency, and sales through email campaigns, automation, and segmentation for e-commerce.
Role type
CRM Specialist (E-commerce)
Builds
Automated customer flows (welcome, abandoned cart, post-purchase, win-back), personalized email communications, and CRM analytics.
Domain
E-commerce / Retail
Required skills
CRM strategy, email marketing, marketing automation, customer segmentation, A/B testing, data analysis, GDPR compliance, HTML/CSS for email
Preferred skills
Klaviyo, GA4, Funnel, retention strategies, Customer Lifetime Value (CLV), loyalty programs, AI-based customer communication
Responsibilities
Plan and execute email campaigns and automated flows, manage data quality and consent, analyze CRM performance to optimize conversion, collaborate with E-commerce and Content teams.
Seniority
Mid-level, hands-on IC