Americas Regional Marketing Campaign Manager
Core
Lead localized marketing plans and programs to drive brand awareness, engagement, and conversions for HP's Additive Manufacturing Solutions across the Americas.
Role type
Senior regional marketing campaign manager (B2B)
Builds
Integrated marketing campaigns, customer buying journeys, and demand generation programs for channel partners and end customers.
Domain
Industrial manufacturing / 3D printing / B2B technology
Deliverable
product features
Required skills
Strategic planning, budget management, market research, cross-functional collaboration, digital marketing, ABM, event management, data analysis, content creation, compliance management
Preferred skills
Experience in segment/channel/partner marketing, lead generation, CRM, Salesforce, social media, go-to-market strategy
Technologies
Salesforce, CRM, Digital Marketing Tools, Social Media Platforms
Responsibilities
Translate global strategies into actionable regional plans; develop and manage marketing budgets; conduct market research; design customer buying journeys; drive digital marketing transformation; ensure regulatory compliance
Seniority
Senior, hands-on IC with strategic oversight