AI Creative, Content & GEO Specialist
Core
Leads AI-enabled content creation, creative operations, and Generative Engine Optimization (GEO) to scale marketing initiatives and improve discovery on AI-powered platforms.
Role type
Senior IC marketing specialist (AI creative & GEO)
Builds
AI-driven content assets, prompt engineering frameworks, and agentic workflows for marketing teams
Domain
Marketing, Generative AI, Content Operations
Required skills
Generative AI tools, prompt engineering, GEO principles, content marketing, digital publishing, project management, analytical capabilities
Preferred skills
MBA, experience with AI-powered content creation
Technologies
Generative AI tools, AI-powered content creation platforms
Responsibilities
Scale AI-driven content production, develop prompt engineering frameworks, evaluate and optimize AI tools, manage content across owned/earned channels, establish AI content governance and training, define performance metrics for GEO visibility and engagement
Seniority
Senior, hands-on IC