Job
Core
Lead global social media strategy and performance marketing to drive full-funnel engagement and business growth across paid channels.
Role type
Head of Social Media Marketing (SMM)
Builds
Full-funnel social programs, high-converting content, and community-building initiatives
Domain
iGaming / Gaming / Fintech
Required skills
Paid social media strategy, team leadership, content strategy, community management, performance marketing (ROAS), social analytics, cross-functional collaboration, strategic planning
Preferred skills
Experience with emerging platforms, influencer partnerships, internet culture trends
Technologies
Meta, TikTok, Instagram, X, YouTube, Reddit, Sprout, Brandwatch, Looker Studio
Responsibilities
Lead social media strategy across paid channels, manage and mentor a team of media buyers and strategists, define and scale content strategy, oversee daily channel operations, develop full-funnel social programs, establish KPIs and reporting frameworks, champion community-building and influencer partnerships, collaborate with Creative, CRM, SEO, Product, and Data teams, drive innovation and experimentation, act as the internal voice of social
Seniority
Senior, hands-on IC