Customer Marketing Manager
Core
Develop and execute integrated omni-channel marketing strategies to drive sales and market share growth for retail partners across the MENAPT cluster.
Role type
Senior Customer Marketing Manager (Cluster Lead)
Builds
Omni-channel marketing plans, in-store marketing programs, promotional packs, and trade narratives.
Domain
FMCG (Consumer Goods) / Retail Trade Marketing
Deliverable
product features
Required skills
Strategic thinking, project management, team leadership, marketing analytics, trade marketing, budget management, S&OP process knowledge
Preferred skills
Route to market understanding, time management, relationship building
Technologies
Nielsen, Retailers tools
Responsibilities
Guide and develop direct reports across the MENAPT cluster; Contribute to omni-channel plan development; Build trade narratives to drive business; Enhance shopper engagement via in-store and online platforms; Lead customer marketing budget and ROI evaluation; Partner with Finance on pricing strategies; Create in-store marketing programs; Lead channel strategies; Develop promotional packs; Utilize Nielsen reports for distribution and pricing opportunities; Participate in S&OP process.
Seniority
Senior, hands-on IC with team leadership