Sr. Analyst, Trade/Customer Marketing
Core
Design and implement strategies to increase Share of Market (SOM), launch new products, and execute in-store promotional activations.
Role type
Sr. Trade Marketing Analyst
Builds
In-store promotional displays and product availability for supermarkets and discount clubs
Domain
FMCG / Retail Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, New product launches, In-store activation planning, Budget planning, Nielsen Answers analysis, Forecast alignment, Cross-functional coordination
Preferred skills
Advanced English, Microsoft Office proficiency, Quantitative analysis
Responsibilities
Prepare and execute strategies to increase SOM (pricing, new products, promotional grids, in-store media), Plan specific campaigns for supermarkets and discount clubs, Support sales teams with new product cataloging, Align and track forecast compliance with planning teams, Plan and monitor brand budget investment
